Trained in Tourism, Business Administration, and SC, he is the creator of the Competitive Regenerative Model, the international ARC360 standard, and the ASG + C2 quality system. A university professor of the course Standards for Sustainable Management, he is a member of the Expert Council of DIRSE and, as CEO of La Buena Huella, has participated in more than 260 ESG-related projects with public administrations and companies.